Wonderbra decoder - racy app allows you to undress a billboard model to reveal her underwear

• 21-year-old Adriana Cernanova models for new campaign
• New app allows users to scan clothed photo of model and reveal her underwear beneath

By Bianca London
PUBLISHED: 06:50 EST, 2 October 2012 | UPDATED: 07:27 EST, 2 October 2012
It all began in 1994 with Eva Herzigova's famous ‘Hello Boys’ advert campaign.
But Wonderbra has come a long way since the nineties and is using technology to its advantage.

The luxury lingerie brand is launching its first App called ‘The Wonderbra Decoder’ which allows users to undress stunning 21-year-old model Adriana Cernanova to reveal her racy underwear.

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Now you see it...now you don't! The new app allows users to 'undress' Adriana

The 21-year-old Danish model looks stunning in the new ad campaign, which allows you to reveal her underwear secrets

The Wonderbra Decoder is part of the underwear brand's new marketing campaign and although the ad campaign itself is a clothed one (which is a rarity for lingerie brands) the scanning device leaves little to the imagination.
App users can scan dressed images of Adriana to reveal the different Wonderbra behind her look and view a gallery of recommended Wonderbras for different outfits, from day wear to special occasions.

Although the ad campaign itself is clothed, scanning the image allows you to reveal much more

The 21-year-old model looks confident as she poses in a figure hugging dress for the new campaign

The campaign will run throughout October and November and is timed for the run up to the Christmas party season.

Martina Alexander, Marketing Manager for Wonderbra UK said: 'Wonderbra offers a bra for all occasions and we want to highlight this in a fun and original way.
'Our new App for fashion conscious girls, reveals the recommended Wonderbra for different looks to help her enhance any outfit.'
The Wonderbra Decoder App is available now free from the App Store and Google Play and after downloading you can undress Adriana yourself by holding your phone to the screen.

Now watch the video...

 

WHO IS ADRIANA CERNANOVA?

Most girls would feel a little apprehensive about following the likes of Herzigova and Dita Von Teese into the world of Wonderbra modelling. But Adriana isn't like most girls.
Since she joined the brand in 2011, it is clear to see that the stunning Slovakian is understandably big on confidence and has taken to her new role as Wonderbra Woman with style.
It is easy to see why the 5ft 11 was chosen from hundreds of hopefuls following a worldwide casting.
Adriana's perfect body is complimented by a big smile, twinkling blue eyes and long blonde hair.

'It is important to always have nice underwear and Wonderbra is special in that way because it makes you feel even sexier,' she said when she joined the label.
A spokeswoman said: 'She is fun, naturally sexy and smart — and exudes a confidence that really sets her apart.'